Reading about Gary Hamel here, I came across this wonderful analogy.
“Getting pregnant is considered a big success despite the millions of wasted sperm – so what’s your corporate sperm count?”
The question that Gary is asking is how open you are to failure and trying new things in order to achieve innovation. The key is that nature has worked that out. It has created a system where there are millions of sperms at a cheap cost to overcome the challenge.
That’s what we need for innovation – a culture of failure, an ability and system to start innovation prototypes efficiently and to weed out the failures.
The key for service work especially in social stuff is the efficiency of prototypes. You can’t model it in clay for example. That will be the key in the long run to be able to be successful in innovation.
So, what’s your sperm count?