Why social change is good for business

From Forbes:

In her book SuperCorp, Harvard Business School Professor Rosabeth Moss Kanter provides many more examples of the benefits companies derive from addressing social issues. These include “market entry (public goodwill and relationships before commercial transactions), learning and capability building for new or different markets, and innovation – creative approaches or technology that gets embedded in successful commercial products.”

Of all the things I can think of this kind of practical orientation towards investing in social change for for-profits organizations is a good thing. Not sure about corporate responsibility.


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