Corporate Citizenship?

From Fast CoExist:

There are, according to the study, 25 companies that have the magic mix of corporate citizenship and superior marketplace performance: Adidas, Apple, Avon, Bosch, Canon, Coca-Cola, Danone, Electrolux, Ford, Google, Heinz, Honda, Lego, McDonald’s, Microsoft, Nestle, Nike, Nokia, Philips, Puma, Sharp, Sony, Toshiba, Visa, and Volkswagen.

As the comments confirm, it is very subjective and in most cases you can actually connect what they are doing with regulations, market demand, consumer expectation and perception (marketing) and pure economics. The title actually misleads by connecting good deeds as it calls with making money as if there is a causation.


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