Strategy. That is the magic word that I loved from the time I decided to work in business more than a decade ago. Reading, learning, working and experimenting over the last decade has given me an opportunity to use strategic thinking at work.

In the last week at work it seems like the culmination of all these years has come to fruit. May be the 10,000 hr rule has kicked in but something has started to be very different in my ability to get things done.

Strategy in the social sector ofcourse cannot be about marketshare, BCG matrix, and other strategy tools only. Some may be useful but the key is to look beyond that.


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