Q. When will we start to see improvements?
A. Youll start to see the experience change month by month. Everyone thinks its an overnight success but it never is. I was at Apple from 2000 to 2011, but it wasnt until 2004 that the iPod became an important part of peoples lives. It wasnt until 2007 that Apple reinvented the phone. It wasnt until 2009 that Apple launched the iPad. But we look at it today and we feel Apple had always been beloved. It took time and this will take time as well.
Q. What ideals have you embraced from Steve Jobs?
A. The importance of doing everything you do to your very best. And that the journey is the reward. If you do things well one at a time, you end up in a really good place. Dont get ahead of yourself. Control the things you can.