After the Nano, TATA releases the cheapest water purifier in the world at Rs.1000.

Pure water is one of the world’s most precious natural resources. With much of India’s population denied access to safe drinking water, the delivery of safe, convenient and affordable water purification is one of the biggest social and technological challenges in the country today.

Responding to this challenge, Tata Chemicals today unveils ‘Tata Swach’ – a unique and innovative water purifier. Requiring no energy or running water to operate, an early version of the product first saw the light of day as part of the Tsunami relief efforts. Today, the replaceable filter-based product, which is entirely portable and based on low-cost natural ingredients, delivers safe drinking water at a new market benchmark of Rs30 per month for a family of five.

Speaking at the launch, Ratan Tata, Chairman, Tata Sons, said: “Safe drinking water is the most basic of human needs. The social cost of water contamination is already enormous and increases every year. Although today’s announcement is about giving millions more people affordable access to safe water, it is an important step in the long-term strategy to find a solution to provide affordable access to safe water for all.”

Tata Swach is the result of years of collaboration between several Tata companies, including TCS, Tata Chemicals and Titan Industries. Based on an innovative concept developed by the TCS Innovation Labs – TRDDC, the Swach technology combines low-cost ingredients such as rice husk ash with superior nanotechnology. The efficiency of the product has been rigorously tested to meet internationally accepted water purification standards.

Water-borne disease is the single greatest threat to global health, with diarrhoea, jaundice, typhoid, cholera, polio, and gastroenteritis spread by contaminated water. According to a 2007 United Nations report, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases. In India, such diseases cause more than 1.5 times the deaths caused by Aids and double the deaths caused by road accidents.

via Tata group | Tata Chemicals | Media releases | Tata Chemicals launches ‘Tata Swach’.

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