Well, Chase has just shown the way forward. Raised the bar a skyscraper’s height, but still, he has shown how to take the new media of social networking and create something financially rewarding AND actually meaningful because people responded, en masse, to participate. And anytime you can create a community around something you have shown that you are doing something worth doing.
We all need to pay attention to this development. I mark it as the most significant synthesis of new media thinking and action within the photo community since… Photoshop?? Well, you can decide if I’m smoking something or not for yourself, but please check out what Chase is doing, it’s truly groundbreaking.