prAna – Our Story

prAna – Born From the Experience

16 years ago, what began as simple love of the outdoors has moved with us through all of our adventures over the years. It has brought a breath and vitality that continues to energize our thinking and designs.

Nature has guided prAna since the very start, with its abundance of color, materials and energy along with endless inspiration to make products that can be well worn and, more importantly, well lived in. Whether in our sports, our travels or in our yoga practice, the adventure has never failed to make us many wonderful friends and memories. For these incredible generosities, we are grateful and hope to give back something in return.

We’re always looking for new ways to fold sustainable materials and practices into our collection, working to reduce the impact on soils, water supplies and other natural resources.

PrAna’s commitment to the environment begins here at home and extends outward to our retailers and the homes of our employees. As part of our Natural Power Initiative (NPI), prAna works with our partner 3Degrees to support new US based wind energy projects through the purchase of renewable energy certificates (REC’s). In 2009 the impact of the NPI program will prevent over 12,000 tons of carbon dioxide from entering the earth’s atmosphere. Simply by supporting renewable energy for our prAna Headquarters, all of our employee’s homes, our two prAna retail locations and 250 of our US retailers, the NPI program will create an environmental benefit equivalent to removing over 1,677 average cars from the road annually.

We support a number of organizations who share our values. As a member of the Organic Trade Association and the Organic Exchange, prAna is continually increasing the use of organic cotton, as well as sourcing other natural fibers and innovative recycled/upcycled materials. The Access Fund helps to keep Climbing areas open while the Conservation Alliance protects wild and natural areas. HERA supports local ovarian cancer groups and the Outdoor Foundation helps to get kids active in the outdoors.

via prAna – Our Story.

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