- trendwatching.com’s March 2009 Trend Briefing covering ECO-BOUNTY
“ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.”
Trendwatching provides a great overview of the many different ways in which “sustainability” is becoming a good idea. Check out all the ideas.
Posted from Diigo. The rest of my favorite links are here.