Timberland’s Green Initiatives

My friend, Richard Surace, pointed me to a marketing tip about being transparent. The example being of Timberland and its Green Index.

By checking out Timberland, what interested be was their integrated CSR strategy.

They call this the 4 pillar strategy revolving around energy, products, workplaces and service. A lot of companies comes out with initiatives but very few are transparent. This is where Timberland scores in my book.

This is best captured by their use of the nutritional label on their footwear.

But when a boot is made of recyclable and renewable materials, bound by water-based adhesives, manufactured with energy generated by wind and sun, transported by green freight and sold in 100% recyclable packaging distinguished by an industry first nutritional label …you’ll understand a bit about what we strive for as an enterprise.

Timberland uses Just Means to participate in a ongoing dialog with their stakeholders. Good stuff.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s