IDC and Gardner have started looking at the benefits of greening technology.
In a sign that issues regarding technology’s environmental impact are climbing the IT executive’s agenda, both Gartner and IDC plan to devote a session to green IT in their annual conferences.
In a statement, IDC said that for most the initial driver to green the IT infrastructure was cost cutting, but scarcity of resources and increasing energy costs was making it increasingly attractive. Legislation was also pushing change, and IT managers were taking green issues into consideration when taking to suppliers and production, it said.
Martin Hingley, chief research officer at IDC EMEA, said: “IT managers are taking into account the green credentials of suppliers when making purchasing decisions, and ‘greenness’ is already gaining traction in the marketplace and could serve as a key differentiator in purchasing decisions.”