CEO’s who blog

But I’d love it if we one day eliminated the term “blogging” from the web lexicon (and that we stopped pursuing “CEO’s who blog.”). CEO’s who have cell phones aren’t “cell-phoners,” those who have email accounts arent “emailers,” those who give interviews on television aren’t “TV’ers” – they’re all leaders using technology to communicate. Communication is central to leadership – using words, written or spoken, to articulate strategy, guide organizations, engage in dialog, and… lead. Leading two or 200,000, you can’t do it without communicating. Using technology just leaves more time for everything else (I’m not saying stone tablets can’t be effective, they just take way longer to distribute).

– Source: Jonathan Schwartz 

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