Artisans around the world create products of high quality however, like any product unless there is a marketplace for their products there is no way to realise that value in money, fame and prosperity.
Ebay and World of Good has initiated a project called Project Good, where the products are from craftsman around the world and the money spent on these products will be making a family better off.
The important thing in this kind of a project is the quality of the products. Due to the people behind this project, the social story can be believed upon. This combination can be very good in driving sales.
However, for me it is important that consumers buy products based on “their needs” and these could be design, quality, fun, price, and other economic aspects. The social story should be a “free prize inside” and it will drive sales. But in the longer run, sustainable consumer buying should come from the quality and design of the craftsmanship.