Green is Hot

Jupiter Research on the growing green trends.

Banking Green Online
One-fifth of the online population are so-called green financial services consumers, i.e., consumers would buy more financial products from institutions that are committed to protecting the environment. Among the five major banks included in the survey, Bank of America’s customers express the highest satisfaction with the bank’s environmental efforts. Other institutions should raise their green profiles by launching both image-enhancing and sales-supporting initiatives.

Green Grown-Ups

Green adults (21 percent of all online adults) skew older than average and are not necessarily affluent. They are also more engaged with user-generated content (UGC) than are overall online users. Marketers must understand their usage of this content to avoid misplaced campaigns.

Green Teens
Green teens (15 percent of online teens) are popular, engaged in school activities, and a little artsy. Music and entertainment programming and social media will appeal to them, and they’re likely to respond positively to online marketing.

Remember, you need to pay to access the research though.


One thought on “Green is Hot

  1. Wow, $750 for the research. Not cheap.

    Again, that is $750 for a 5-page report! Plus a half hour conversation with the reporter.

    Too expensive for my blood. If you want to find out what Green adults are doing, perhaps it makes more sense to listen for free at podcasts and read their blogs.

    My 2 cents (couldn’t buy one sentence of this report). =^)

    Tim McCormack – the Online Rental Marketplace

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